Jordan predicts that layoffs will take place in the company for the first time since 1997. Tech corporation Apple is also mentioned. Jordan questions the viability of such a move in an era where AI engines and dataset articulation are becoming more accessible to musicians. He speculates that Native Instruments may bundle Spitfire’s intellectual property into a subscription service, leading to possible layoffs within the company. Moving on to other predictions, Jordan discusses the potential acquisition of Spitfire Audio, a popular high-end sample library and virtual instrument developer, by Native Instruments. Jordan believes that Image Line’s strategy of acquiring smaller companies with growth potential is a smart move that helps keep industry money within the music production sector. He also mentions that Image Line, the company behind FL Studio (also known as Fruity Loops), has made acquisitions of its own, purchasing UVI and Melda Production. Jordan expresses scepticism about the long-term success of these acquisitions. The total acquisition cost was reportedly around €773,000,000. Recently, it was acquired by Francisco Partners, he points out, a large private equity firm, along with Izotope, Plugin Alliance, Brainworx, and Sound Stacks. However, the company faced financial difficulties and underwent layoffs in 2020. He mentions that Native Instruments was acquired by a private equity group called EMH Partners in 2017 for $50 million.
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